ASSET Training August 8 – 11 in Phoenix, AZ

08-08-2017 - 08-11-2017

American Standard Sales Enhancement Training (ASSET) is guaranteed to help you boost your residential HVAC sales and profits… and have more fun selling than ever before!

The step-by-step process you will learn is easy, but you can’t get it from a book, you must experience it first hand at ASSET. Here’s why: true learning takes place by doing. The small class size allows personal instruction while you are learning and practicing new skills. Without these skills, you must overcome serious resistance, stalls and roadblocking price objections.

At ASSET, you’ll learn how to sell top-of-the-line American Standard replacement systems without high pressure, arm twisting, or tricky manipulation. You’ll love selling this way, because this is the way customers love to buy! In fact, after ASSET, you’ll wonder how you ever survived without it.

You’ll learn the No-Pressure Selling® formula, which explains in detail how to help people sell themselves. When it’s their idea, there’s no resistance. You’ll also learn how to use value to annihilate price objections. When value has been established, up to 80% of your future customers will pay more to deal with you. After ASSET you’ll love snatching jobs away from lowball competitors.

The Greek philosopher, Aristotle, said, “The fool tells me his reasons, the wise man persuades me with my own.” You’ll discover a foolproof way to help customers discover the 5 to 10 benefits they truly desire. The more people desire a new American Standard comfort system, the more they have to own it NOW! Desire, not tricks, closes sales.

Blockbuster Sales Tools

When you attend ASSET, expect your closing ratio, job profitability and confidence to soar. When you hire a full time comfort consultant who follows the ASSET formula, expect an additional $300,000 to $600,000 in sales the first year! And after your technicians attend ASSET, expect them to convert a significant percentage of repairs into customer-pleasing American Standard comfort systems.

If you want to invest in yourself, your people or your company, it’s absolutely impossible to find a better investment than ASSET.


Mark Gaylor

Energy, enthusiasm, and experience most accurately describe Mark Gaylor.

After a year of observing the opportunities available to HVAC company owners, he sold his crane business and became a partner in an emerging HVAC firm. Mark helped grow this customer-focused business from $150,000 to over $3 million in sales in less than 10 years.

The key to this rapid and profitable growth was field technician training, care, and motivation. A well-known consolidator bought the company in 1998 and Mark retired. Ten months later and bored out of his mind, Mark accepted a position as sales representative for a major manufacturer. He increased his dealer base and revenue by 30% in less than a year. His focus was teaching his dealers how to profitably grow their businesses, not selling equipment. As they grew their business, they bought more equipment!

In early 2001 Mark joined No Pressure Selling® to help co-instruct Boot Camp. If you miss an opportunity to attend one of Mark’s classes, you miss an opportunity of a lifetime!


Download Mark’s Full Bio Here!

Event Location & Details

Event Time : 8:00AM - 4:30PM Daily
Location : Phoenix, AZ, United States

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