Virtual ACT Hosted – ASSET Training May 4th – 7th on Zoom

05-04-2021 - 05-07-2021
The virtual seminar will be held over Zoom.
Zoom - Tempe, AZ

American Standard Sales Enhancement Training (ASSET) is guaranteed to help you boost your residential HVAC sales and profits… and have more fun selling than ever before.

At ASSET, you’ll learn how to sell top-of-the-line American Standard replacement systems without high pressure, arm twisting, or tricky manipulation. You’ll love selling this way because this is the way customers love to buy. In fact, after ASSET, you’ll wonder how you ever survived without it.

You’ll learn the No-Pressure SellingĀ® formula, which explains in detail how to help people sell themselves. When it’s their idea, there’s no resistance. You’ll also learn how to use value to annihilate price objections. When the value has been established, up to 80% of your future customers will pay more to deal with you. After ASSET you’ll love snatching jobs away from lowball competitors.

The step-by-step process you will learn is easy, but you can’t get it from a book, you must experience it first hand at ASSET. Here’s why: true learning takes place by doing. The small class size allows personal instruction while you are learning and practicing new skills. Without these skills, you must overcome serious resistance, stalls, and roadblocking price objections.

The Greek philosopher, Aristotle, said, “The fool tells me his reasons, the wise man persuades me with my own.” You’ll discover a foolproof way to help customers discover the 5 to 10 benefits they truly desire. The more people desire a new American Standard comfort system, the more they have to own it NOW! Desire, not tricks, closes sales.

Blockbuster Sales Tools

When you attend ASSET, expect your closing ratio, job profitability, and confidence to soar. When you hire a full-time comfort consultant who follows the ASSET formula, expect an additional $300,000 to $600,000 in sales the first year. And after your technicians attend ASSET, expect them to convert a significant percentage of repairs into customer-pleasing American Standard comfort systems.

If you want to invest in yourself, your people, or your company, it’s absolutely impossible to find a better investment than ASSET.



Mark Gaylor

Energy, enthusiasm, and experience most accurately describe Mark Gaylor.

Af… Read Full Bio


Event Location & Details

Event Time : 8am - 4pm MST daily

Downloadable Files

Upcoming hvac Seminars