03-30-2015 - 04-02-2015
Phoenix, AZ

American Standard Sales Enhancement Training (A$$ET) is guaranteed to help you boost your residential HVAC sales and profits… and have more fun selling than ever before!

The step-by-step process you will learn is easy, but you can’t get it from a book, you must experience it first hand at A$$ET. Here’s why: true learning takes place by doing. The small class size allows personal instruction while you are learning and practicing new skills. Without these skills, you must overcome serious resistance, stalls and roadblocking price objections.

At A$$ET, you’ll learn how to sell top-of-the-line American Standard replacement systems without high pressure, arm twisting, or tricky manipulation. You’ll love selling this way, because this is the way customers love to buy! In fact, after A$$ET, you’ll wonder how you ever survived without it.

You’ll learn the No-Pressure Selling® formula, which explains in detail how to help people sell themselves. When it’s their idea, there’s no resistance. You’ll also learn how to use value to annihilate price objections. When value has been established, up to 80% of your future customers will pay more to deal with you. After A$$ET you’ll love snatching jobs away from lowball competitors.

The Greek philosopher, Aristotle, said, “The fool tells me his reasons, the wise man persuades me with my own.” You’ll discover a foolproof way to help customers discover the 5 to 10 benefits they truly desire. The more people desire a new American Standard comfort system, the more they have to own it NOW! Desire, not tricks, closes sales.

Blockbuster Sales Tools

When you attend A$$ET, expect your closing ratio, job profitability and confidence to soar. When you hire a full time comfort consultant who follows the A$$ET formula, expect an additional $300,000 to $600,000 in sales the first year! And after your technicians attend A$$ET, expect them to convert a significant percentage of repairs into customer-pleasing American Standard comfort systems.

If you want to invest in yourself, your people or your company, it’s absolutely impossible to find a better investment than A$$ET.


Mark Gaylor

Energy, enthusiasm, and experience most accurately describe Mark Gaylor.

After a year … Read Full Bio

Steve Hughes

Success and consistently extraordinary results both selling and managing fill Steve’s track… Read Full Bio

Chris Carlile

Chris is the master of helping HVAC distributors grow market share and margin.

Chris’s tim… Read Full Bio


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