In The News

  • Retailers like Apple have raised the bar on what customers expect. Here’s how to exceed their expectations. By Gary Thill Is your showroom up to snuff for today’s tech savvy millennials? If you haven’t updated in the last five or 10 years, the answer to that question is probably no — and that means you’re missing out on a key sales tool, experts say. “Showrooms give the ability to touch, feel, and experience it,” said James Mueller, president of No Pressure Selling, a contractor-focused consultancy. “It used to be if you were a contractor, customers didn’t expect that much from…