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Course Description

The step-by-step process you will learn is easy, but you can’t get it from a book—you must experience it first hand at Trane Boot Camp. Here’s why: true learning takes place by doing. The small class size allows personal instruction while you are learning and practicing new skills. Without these skills, you must overcome serious resistance, stalls, and roadblocking price objections.

At Trane Boot Camp, you’ll learn how to sell top-of-the-line Trane replacement systems without high pressure, arm twisting, or tricky manipulation. You’ll love selling this way, because this is the way customers love to buy! In fact, after Boot Camp, you’ll wonder how you ever survived without it.

You’ll learn the No Pressure Selling® process, which explains in detail how to help people sell themselves. When it’s their idea, there’s no resistance. You’ll also learn how to use value to annihilate price objections. When value has been established, up to 80% of your future customers will pay more to deal with you. After Boot Camp you’ll love snatching jobs away from lowball competitors.

The Greek philosopher, Aristotle, said, “The fool tells me his reasons, the wise man persuades me with my own.” You’ll discover a foolproof way to help customers discover the 5 to 10 benefits they truly desire. The more people desire a new Trane comfort system, the more they have to own it NOW! Desire, not tricks, closes sales.

Blockbuster Sales Tools

You’ll receive the most useful HVAC sales materials ever developed. You get an indispensable 75 page resource manual and sales guide, ready-to-use-powerhouse proposal, invaluable lead generation plan and guidebook, must-have tools to prove you offer the most value, a complete follow-up guide to help you to continue to boost your closing ratio and profits, and much, much more. You’ll find the value of the materials alone exceeds the Boot Camp fee.

When you attend Trane Boot Camp, expect your closing ratio, job profitability, and confidence to soar. When you hire a full time comfort consultant who follows the Trane Boot Camp formula, expect an additional $300,000 to $600,000 in sales the first year! And after your technicians attend Boot Camp, expect them to convert a significant percentage of repairs into customer-pleasing Trane comfort systems. If you want to invest in yourself, your people, or your company, it’s impossible to find a better investment than Trane Boot Camp.