American Standard Sales Enhancement Training

ASSET is guaranteed to help you boost your residential HVAC sales and profits, and have more fun selling than ever before!





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At ASSET, you’ll learn how to sell top-of-the-line American Standard replacement systems without high pressure, arm twisting, or tricky manipulation. You’ll love selling this way, because this is the way customers love to buy! In fact, after ASSET, you’ll wonder how you ever survived without it.

You’ll learn the No Pressure Selling® process, which explains in detail how to help people sell themselves. When it’s their idea, there’s no resistance. You’ll also learn how to use value to annihilate price objections. When value has been established, up to 80% of your future customers will pay more to deal with you. After class you’ll love snatching jobs away from lowball competitors.

The step-by-step process you will learn is easy, but you can’t get it from a book—you must experience it first hand at AmStd ASSET. Here’s why: true learning takes place by doing. The small class size allows personal instruction while you are learning and practicing new skills. Without these skills, you must overcome serious resistance, stalls, and roadblocking price objections.

The Greek philosopher, Aristotle, said, “The fool tells me his reasons, the wise man persuades me with my own.” You’ll discover a foolproof way to help customers discover the 5 to 10 benefits they truly desire. The more people desire a new American Standard comfort system, the more they have to own it NOW! Desire, not tricks, closes sales.

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Blockbuster Sales Tools

You’ll receive the most useful HVAC sales materials ever developed. You get an indispensable 82 page resource manual and sales guide, ready-to-use-powerhouse proposal, invaluable lead generation plan and guidebook, must-have tools to prove you offer the most value, a complete follow-up guide to help you to continue to boost your closing ratio and profits, and much, much more. You’ll find the value of the materials alone exceeds the ASSET investment.

When you attend American Standard ASSET, expect your closing ratio, job profitability, and confidence to soar. When you hire a full time comfort consultant who follows the ASSET formula, expect an additional $500,000 to $1,000,000 in sales the first year! And after your technicians attend ASSET, expect them to convert a significant percentage of repairs into customer-pleasing American Standard comfort systems. If you want to invest in yourself, your people, or your company, it’s impossible to find a better investment than American Standard ASSET.

Estimate Your Sales Improvement

Typical Improvement:
  • Closing ratio 10 points
  • Premium sales 20%
  • Referral leads 10%


Closing Ratio (%) X
Systems Sold/Mo =
Avg. Sys. Price X
Monthly Sales ($) =
Annual Sales ($)


Closing Ratio (%) X
Systems Sold/Mo =
Avg. Sys. Price X
Monthly Sales ($) =
New Annual Sales ($)
Old Annual Sales ($)
Additional Sales ($)

Frequently Asked Questions


  1. Is American Standard ASSET a good investment?

It can be the best investment you ever make! One to two additional American Standard high efficiency sales per year will pay for this training. After ASSET, two additional sales per week are common! The information you receive from ASSET can be worth hundreds of thousands of dollars over the life of your HVAC sales career. You’ll learn to close sales through a simple, proven process; not lose sales due to lack of awareness or bad habits.

The class size is limited, so don’t procrastinate and be left out of the best way to grow your business and boost your profits now—contact us for details on our on-site training!

  1. Do you offer a Money Back Guarantee?

If at 10:00 a.m. on the third day you are not absolutely convinced this information and once-in-a-lifetime training experience is not worth more than the registration fee, inform the instructor and return the materials and your entire registration fee will be refunded! With this money back guarantee, the only way you can lose is by not attending the next available ASSET.

  1. Who should attend? Why?

HVAC sales veterans: Learn and practice the most up-to-date ways to sell American Standard high efficiency equipment on value, using copyrighted tools, not worn out tricks.

New sales consultants: This information is mandatory. The profits you lost from the sales you didn’t make last week may have paid for ASSET!

Service technicians: Your technicians will return with the confidence and skills required to help their customers enjoy owning the benefits of a American Standard high-efficiency comfort system. Many firms can double their replacement sales when their technicians attend ASSET.

  1. Why is class size limited?

With too many people, there is not enough time for personalized role-playing, one-on-one instruction, open discussion, and sharing of ideas. Building on previous material and personalized role-playing are the fastest, most effective ways to develop and retain new sales skills. You’ll learn how other dealers make their sales presentations and overcome the same objections you hear every day. With this hands-on, learn by doing program, a small group setting is vital in helping you develop new skills and high self-confidence.

  1. Are co-op funds available?

ASSET may be eligible for American Standard distributor co-op funds. Ask your distributor.

Don’t procrastinate and be left out of the best way to grow your business and boost your profits now! Call (800) 515-0034 or visit our Upcoming Seminars Page to sign up today!

Downloadable Files

Course Catalog