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Course Content

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Chapters Status
1

Chapter 1: Introduction
  • Welcome
  • Meet Your Instructor & Why Virtual Training
  • Why a Process & Process or Chaos
  • Why don't dealers make $1MM in sales
  • The 3 Rules of Selling Value

2

Chapter 2: Pre Sale
  • Before the Sale
  • Handling the Call
  • Before the Appointment

3

Chapter 3: The Comfort Concerns List©
  • 5 Keys to Asking Effective Questions
  • Getting to the table

4

Chapter 4: The Comfort Survey
  • The Comfort Survey Process

5

Chapter 5: Quiet Time
  • You
  • Customer

6

Chapter 6: Benefits Focused Presentation
  • The Power of "you said"
  • The Wheel of Value
  • Model Presentation

7

Chapter 7: Asking for the Order
  • The 2 Magic Questions
  • Asking for the Order

8

Chapter 8: Gaining Commitment t
  • Your Price is Too High
  • We're going to talk to others
  • We've got a cheaper price from ABC
  • We can't afford it
  • Discounting
  • Topic Seven
  • The 3 D's

9

Chapter 9: Post Appointment Process t
  • Yes to the Sale
  • No to the sale

10

Chapter 10: Implementation t
  • One Minute Review Form
  • Goal Setting

11

Chapter 11: Close
  • Thank You

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